PRESSLOCK Resources

Press Blog

Expert insights on press placement, PR strategy, and building brand authority through featured news placements.

Illustration showing local and niche publication clippings building upward as stepping stones toward a larger national publication
Press Strategy ·

Why You Don't Need to Be in Forbes... Yet

One article, even a big one, isn't a strategy. Local and niche coverage is where credibility is actually built.

By PRESSLOCK
Illustration of a business owner sharing a press feature with an interested customer, showing how coverage builds trust
Press Placement ·

So You Got Press. Now What Do You Actually Do With It?

Press isn't a lead generation tool. It's a trust-building tool. Here's how to actually put your press to work.

By PRESSLOCK